The environmental group Citizens for a Greener Evanston is organizing a local test Saturday of a concept designed to reward businesses with more business in return for their commitment to making changes that will improve their energy efficiency.

The concept, imported from a San Francisco-based non-profit, is called a Carrotmob.

Organizers offer local businesses a “carrot” — that the group will recruit a “mob” of customers to buy things on a particular day at the store that offers to devote the highest percentage of the increased revenue to making energy saving improvements to its operation.

Here in Evanston, Lemoi Hardware at 1006 Davis St. has signed up for the program and has agreed to devote 50 percent of the added revenue it gets during the promotion from 8 a.m. to 5 p.m. Saturday to make a variety of improvements to its building — from replacing light bulbs with more energy efficient models to replacing an oil-fired steam boiler with high-efficiency condensing gas-fired hot water boiler.

Lemoi is also offering discounts to customers on energy-efficient products Saturday, and there’ll be discount coupons available for other Davis Street businesses.

Bill Smith is the editor and publisher of Evanston Now.

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1 Comment

  1. Poor Execution

    I could have been on board with this had they not been riding around in a gas-guzzling Lotus.  Kind of purpose defeating.

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