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The WestEnd Business Association is seeking city approval for three large gateway signs to span neighborhood streets in the largely industrial area of Evanston.

The plan is scheduled for a concept review by the city’s Design and Project Review Committee Wednesday afternoon.

The proposed locations for the signs are Greenleaf Street just west of Dodge Avenue, Hartrey Avenue just south of Dempster Street and Pitner Avenue just north of Main Street.

A description of the neighborhood identity project on the city website says the area now isn’t easily identifiable — located off major thoroughfares and not having clearly defined boundaries.

It says the compass point logo design developed for the signs is meant to represent the many business sectors in the district, “from industry to the arts, retail to restaurants and auto repair shops to telecommunications.”

Paul Zalmezak of the city’s economic development staff says funding for the signage project hasn’t been identified yet and the business group will likely be asked to participate in funding it. Price estimates for the project, which also includes a number of smaller signs, Zalmezak says, have ranged from $100,000 to $300,000.

Bill Smith is the editor and publisher of Evanston Now.

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2 Comments

  1. Better Use

    Wouldn't a better use for the taxpayers dollars to be either clean up and improve the Animal Shelter or add it to affordable housing fund?

  2. What a wonderful idea

    OK, that was just a little sarcastic. The arched sign actually looks nice and does define an area/neighborhood. If the area merchants want that sort of signage, let them have it on the proviso that the Merchants pay for all design, creation, installation and a minimum of a in-advance and banked 10 to 15 year maintenance fund.

    Of course, that will open up every other neighborhood to wanting their own gateway signs, and if the businesses or residents want it that badly they can fund it themselves instead of using the few sparse city dolllars that would be better spent on the infrastructure. What good are fancy signs if the road is crumbling under thm?

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