Tiny Dog Cupcake Bakery on Davis Street downtown had a “grand opening” ribbon cutting Thursday afternoon, even though it actually opened late last year.

Bakery owner Rob Mockard is a graduate of Northwestern’s Kellogg business school.

He says that while getting his MBA, “I got to know and love the city of Evanston, and I’ve structured the business in a profit-sharing manner to give back to the community.”

There were free samples for everybody who showed up for the event, but Mayor Elizabeth Tisdahl, there to cut the grand opening ribbon, decided she needed to buy some more cupcakes to take home.

It seems  quite a few Evanstonians have decided the sweets are habit forming.

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    1. Hours

      I don't know about late nights, but in general their hours seem strange to me.  I often walk by, they are closed,. and I think, don't they want to be open now?

  1. Is this for dogs?

    I could never figure out if this guy was selling cupcakes for people or dogs.  I would never go there because of that doubt.

    1. Cupcakes for people

      The cupcakes are for people. The "Tiny Dog" is the owner's pet that he named the shop after.

      The local baker of doggie treats is Happy Husky Bakery on Prairie Avenue.

      1. Why use a loaded word like ‘dog’?

        He really should have used the dog's actual name in the naming of the store, and then have his whole 'tiny dogs do not give up' story posted on the inside of the shop and in their marketing.  That would have not only literally read better but been a good brand builder by tying it to actual, authentic pet. (Unless the dog's name is Tiny?)

        My initial take when reading the name the first time before I reached the word 'cupcake' was that it was some kind of a tiny hot dog place…and then after reading 'cupcake' there was no final clarity on it either.  Still could be a cupcake for your dog.

        Clarity in the name should be step one, and I've not only heard people outside saying it's confusing, but also heard other people remark on how they have also heard people outside who think it is a dog treat shop…


        1. Seriously?

          This post above is a joke, right?  I especially like the person who was so confused they refused to go in to the store.  How hard is it to find out details about a business? 

          1. Do you really not understand

            Do you really not understand that people would prefer not to eat a product that they associate with dog food whether it actually is dog food or not? It is really not that difficult to understand.

        2. Thankfully he is experiencing

          Thankfully he is experiencing some success, despite his poor marketing skills and painfully confusing name…

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