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Entrepreneurs get web marketing advice

About 20 small business owners participated in an hour-long internet marketing seminar at the Technology Innovation Center in Evanston Tuesday evening.


About 20 small business owners participated in an hour-long internet marketing seminar at the Technology Innovation Center in Evanston Tuesday evening.

Budding business owners, with expertise in areas from hair replacement to geothermal heating systems, heard a presentation by Jean Murray Anderson of Murray Marketing in Evanston.

Anderson told her audience that the Web is critical to growth for any business, since 80 percent of buyers go online before they decide to do business with any company.

“You want to make sure that the presence you have on the internet is who you are,” she said. “According to Forrester Research, interactive marketing spending will hit $25.6 billion this year, and that’s up 11 percent from 2008. “

Anderson offered seven “to dos” of internet marketing, from designing your website for the consumer to search engine optimization (SEO) and social media.

Some of the attendees are participants in the Incubator, a program by the Technology Innovation Center that supports the growth of early stage technology businesses with consulting, office space, networking and other services.

T.J. Weber, executive director of TIC as well as the Evanston Small Business Development Center, both located at 820 Davis St., says the SBDC offers regular seminars on topics relevant to small businesses.

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