Evanston Township High School is kicking off a multi-phase branding and signage project to develop new branding imagery and improve signage to help people better navigate the 1.2 million square-foot school building and 62-acre campus.

“ETHS has been a crown jewel in Evanston for generations, a recognized leader in education,” Superintendent Eric Witherspoon said in a statement. “More effectively branding this extraordinary high school will provide a better public consciousness within our community, our region and across the nation about what a gem we have here in Evanston.”

“The more people understand the enviable ETHS brand, the more our students and community will benefit,” Witherspoon added.

The District 202 Board of Education approved a recommendation to hire Evanston-based Glantz Design and Allegra print and sign company to partner with ETHS staff, who will lead the efforts on this project.

The district also received board approval to contract with the National School Public Relations Association (NSPRA) to conduct a communication audit that will provide feedback on the school’s communication efforts as well as ETHS’s image in the Evanston community.

ETHS CFO William Stafford told Evanston Now that the Glantz Design cost is $15,000 and the Allegra contract is open-ended with projected costs of $250,000.  The NSPRA Communication Audit cost is $13,000 plus expenses for one auditor.

These funds, Stafford said, are part of the annual capital improvements program and funded through bonds that are issued periodically and are separate from the annual operating budget. 

“We’ve worked intentionally over the last few years to develop our brand with new engagement initiatives such as the popular campus tour program and new communication tools like the new mobile app,” said Evangeline Semark, ETHS director of communications.

“We’re very excited to have the support of the board and the school community as we look at ways to take the ETHS brand to the next level,” she added.

Members of the school community are encouraged to participate in a brief, anonymous brand survey to share their thoughts about the ETHS brand and current logos.

The branding and signage project will include a comprehensive review of ETHS’s brand identity, including the school’s logos and overall image. The project will also include an analysis of the system of directional signs and maps, or “wayfinding,” that exists in the building and around the 62-acre campus.  A wayfinding survey will be distributed at a later date.

Concepts on branding will be shared in 2015. The project team will use this survey information along with the NSPRA communication audit findings to develop a branding and signage strategy.

For more information about the branding and signage project, contact Evangeline Semark at or 847-424-7515.

Related link

ETHS Branding and Signage Initiative

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