evanston-now-audience-growth-2007-2025

Evanston Now reached a milestone this week — 10 years of publishing news about our community.

We’ll keep the partying low key, so as not to disturb the neighbors — but we wanted to pause for a moment to thank you, our readers, for joining us on the journey.

The chart above shows how our audience has grown, from very modest beginnings to now averaging over 40,000 unique visitors in a typical month and well over 200,000 pages of news each month. So, when you stop by the site, you’re in good company with a lot of other Evanstonians.

As best we can tell from available data, our performance makes Evanston Now by far the most-read news source focused on our community.

As I wrote in marking last year’s anniversary, the news business continues to be challenging.

New technologies have liberated us from old barriers but also threatened established models.

New competitors have emerged, and some have already folded or greatly diminished. Traditional stalwarts have lost ground and been forced to consolidate.

Evanston Now has perservered as a locally-owned, independent news source. And with your help we hope to continue to grow for a long time to come.

A special thanks to our advertisers who’ve found that Evanston Now is a great way to connect with customers in the community, and to the readers who’ve become voluntary subscribers to the site. Advertiser and subscriber support is what makes it possible for Evanston Now to keep bringing you the news.

Bill Smith is the editor and publisher of Evanston Now.

Join the Conversation

3 Comments

  1. Congrats
    I started reading Evanston Now when we bought our Evanston home in February 2007. Didn’t realize it was less than a year old when I started reading.

  2. Evanston Now, Evanston Forever!

    The first thing I do whenever I hop onto the world wide webbed digital superhighway is read my email. The second thing I do is surf on over to this here website. Without Evanston Now, I’d probably have to dial 311 for the 411 on all things Evanston! Thank you, God bless you, and keep up the great work! You fine folks deserve a Pulitzer!

  3. Advertise your existence
    When ever I tell friends, family or neighbors of how much I LOVE your web site, they go on it and their almost universal response is “I didn’t know it was there, or I wish my community had such a site”. Not only is your page the first thing I go to in the morning (even before the Chicago Tribune), but it’s the comments of your readers that I so look forward to reading. Next to Lake Michigan, you are Evanston’s biggest asset!

Leave a comment
The goal of our comment policy is to make the comments section a vibrant yet civil space. Treat each other with respect — even the people you disagree with. Whenever possible, provide links to credible documentary evidence to back up your factual claims.

Your email address will not be published.