Local bank names marketing manager


First Bank & Trust has named Michael Yohanan as the bank's first marketing manager.

“Michael brings a wealth of knowledge about today’s most innovative marketing tactics, including digital media and social media,” said bank managing director Jay Lytle. “We know he will help First Bank & Trust continue to expand our customer base.”

Yohanan has worked at the bank before — starting at the age of 16 as a bank teller and later working as a loan officer assistant at the Church Street branch in Evanston, the Central Street branch in Evanston and the Green Bay Road branch in Winnetka.

Later, Yohanan pursued a career in digital marketing and content distribution and management, working at Questar Entertainment and Total Content Digital, where he served as the Director of Digital Content.

Just before joining the bank's staff, Yohanan managed the successful launch of the bank’s new website.

Yohanan earned a bachelor's degree in English and film studies from the University of Illinois at Urbana-Champaign.

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