After nearly a century in operation, a local auto repair business is getting a new name.
Duxler Complete Auto Care has changed its name to HEART Certified Auto Care.
Owner Brian Moak says HEART is an acronym for Helping Everyone Achieve Reliable Transportation.
“Our name is the approach. We are passionate about serving our customers through empathy, efficiency and expertise,” Moak says. “We want to build off our traditions established during the past 93 years and move forward in the technical era to change how auto service is delivered.”
Moak says HEART is establishing a new system to create complete transparency in auto care. All issues are photographed to show customers exactly why repairs are recommended.
HEART has its original location on Green Bay Road in Evanston, which was founded in 1924, as well as locations in Northbrook and Wilmette.
Moak says there will be no changes in personnel, but the three existing locations will serve as test sites for launching a nationwide franchise organization in 2018.