Evanston got trounced by Des Plaines in last fall’s aluminum can recycling competition, but won a prize anyway.

Des Plaines, with a population three-quarters the size of Evanston, recycled 1.12 million pounds of aluminum cans during the competition. nearly 28 times the 40,300 pounds recycled by Evanstonians.

But Keep America Beautiful, Inc., one of the sponsors of the October event, has decided its local affiliate in Evanston ran one of the four most innovative marketing programs for the competition among the more than 50 cities participating nationwide.

Thanks to that, the city will receive a $5,000 prize and the local affiliate, Keep Evanston Beautiful Inc., will receive $2,500 for its programs.

The sponsors say that nationwide the participating communities recycled 5.6 million pounds of aluminium cans during the competition. It takes 34 cans to add up to a pound.

Overall just over half of the 100 billion aluminum beverage cans produced in the country each year are currently recycled. Experts estimate that means nearly a billion dollars worth of cans still go to waste.

Bill Smith is the editor and publisher of Evanston Now.

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3 Comments

  1. Recycling competition communication
    I am interested to know more about the marketing plan used by KEB for recycling competition I live in NE Evanston. The only inkling I had of the contest was the sticker on my trash can. I never fully understood what it was. What did I miss?

  2. How will $2,500 pay for the sustainability coordinator?
    The line item in the budget is $70,000 for this position, how will $2,500 cover this?- The city manager claimed the position will now be covered by grants and cost savings- another shell game!

  3. How will $2,500 pay for the sustainability coordinator?
    The line item in the budget is $70,000 for this position, how will $2,500 cover this?- The city manager claimed the position will now be covered by grants and cost savings- another shell game!

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