Evmark, Evanston’s downtown marketing group, wants to give downtown a new brand identity.

It’s hired the Pressley Jacobs design partnership of Chicago to conduct focus groups and online surveys to help develop new branding materials to help draw people downtown.

“We are thrilled to begin this branding process,” said Dan Kelch, owner of Lulu’s restaurant and president of the Evmark board.

A branding project “defines the look and feel for a city that will be used for many years to come,” Kelch said.

An online survey is available and persons interested in participating in focus group sessions can contact Evmark’s executive director, Carolyn Dellutri at cdellutri@evmark.org.

Bill Smith is the editor and publisher of Evanston Now.

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2 Comments

  1. Ssh, Evanston is sleeping
    If rebranding Evanston includes developing and implementing significant strategic redirection, then it is a positive, much-overdue step. If, however, rebranding Evanston means coining an apt tagline – like ‘Come to Evanston. It’s REAL QUIET here . . . and getting quieter by the day’ – then the city can skip the campaign and save money, because the word on Evanston is already out.

  2. Focus Group
    I attended one of the focus groups yesterday for this, and I really enjoyed the opportunity to talk about our city with other residents. It was very interesting to hear different people from different areas of the city voicing their opinions on various aspects of our downtown.

    Thanks for posting the information about this Bill. Once again your website has proven to be a great place to find out what’s going on in town.

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