YWCA joins ‘Purple Purse Challenge’

New research from The Allstate Foundation confirms domestic violence affects one in every four women at some point in their lives.

Nearly all those victims will also suffer financial abuse, often indicating whether they will stay, leave or return to an abusive relationship.

To raise awareness for domestic violence and the role finances play in helping survivors break free from abuse, The Allstate Foundation has created the Purple Purse Challenge to encourage Americans to contribute to organizations in their local communities. 

The Allstate Foundation selected the YWCA Evanston/North Shore as one of more than 140 participating charities across the country for its commitment to providing services to domestic violence survivors.  All donations collected will benefit this cause.

Through Friday, Oct. 3, the YWCA Evanston/North Shore is competing with other organizations to raise the most money through Crowdrise. The Allstate Foundation provides incentive matches along the way, culminating in a grand prize of $100,000.  To donate now, go to www.crowdrise.com/purplepurse-ywcaevanstonnshore

Weekly Contests include: 

  • Sept. 3 – Sept. 9: If the YWCA can raise at least $250, they are entered to win $10,000.
  • Sept. 9 – Sep. 16: If the YWCA gets five donations, they are entered to win $10,000.
  • Sept. 23 – Sept. 30: If the YWCA is one of the first three organizations to raise $1,000 from 10 donors, they will win $5,000.
  • Sept. 30 – Oct. 3: If the YWCA gets the greatest number of donations, they will win $10,000.

In addition, the five organizations that raise the most money overall will receive prizes ranging in value from $10,000 to $100,000.

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