Efforts to “Paint Evanston Purple” for Northwestern football last fall appear to have paid off in increased attendance at NU home games and more ticket tax revenue for the city.

Alderman Jane Grover, whose 7th Ward includes the NU’s Ryan Field stadium, says that even though the number of games at Ryan was down by one last year, because a game was moved to Wrigley Field, attendance was up dramatically — to a total of over 177,000 spectators at the stadium in 2010, compared to 145,000 in 2009.

A joint marketing effort between the university and the city helped boost attendance at the annual Evanston Day football game from 19,000 in 2009 to 30,000 in 2010, although Grover concedes that four consecutive winning seasons for the Wildcats might have had something to do with the attendance bump as well.

Evanston earned nearly $430,000 in ticket tax revenue from the football season games in 2009. Final numbers aren’t in for 2010 yet, but they could top $500,000 — even after figuring in more discount ticket sold for the Evanston Day game.

Bill Smith is the editor and publisher of Evanston Now.

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4 Comments

  1. Football is a barbaric sport that should be banned

    But notwithstanding that, a strong Michigan State program at home and getting Iowa at home after two road games in Iowa City certainly helped a bit.

  2. $500k from Northwestern

    Evanston earned nearly $430,000 in ticket tax revenue from the football season games in 2009. Final numbers aren’t in for 2010 yet, but they could top $500,000

     And that’s just the ticket tax revenue…let’s not forget the hotels being full during game weekends, the restaurants being full, the extra sales tax.

    And then there is basketball season…I suspect that the City will make a nice amount of revenue when Ohio State comes to Evanston.  

    What do the NU-haters have to say about that?

    1. Oooooohhh $500k

      That’s probably less than a 100 unit condo building that takes up a block of space and uses virtually no police or fire services.

      1. The NU haters tend to be

        The NU haters tend to be condo haters too.

        More NU + more condos (preferably in the Tower)  = a brighter tomorrow for Evanston.

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