Northwestern University says it has set a modern-era record for football season ticket sales — topping the old record set in 1997 after back-to-back Big Ten championship seasons the previous two years.
The number of season tickets sold for the upcoming season is on pace to double Northwestern’s 2009 paid season ticket base, a surge officials attribute largely to the athletic department’s 2010 implementation of its “Chicago’s Big Ten Team” marketing strategy aimed at increasing Chicagoland fan awareness and market share.
“Achieving an all-time season ticket sales record for Northwestern Football was a goal that was set for this department, and it’s a credit to the leadership of the University as well as our outstanding staff that we have met that standard,” said Ryan Chenault, the schools assistant athletic director for marketing.
“At the same time,” Chenault said in a statement, “we know that our work is far from finished and that there is a better end destination ahead for Northwestern Athletics.”
The Wildcats are set to play seven games in their home stadium this season, beginning with a game at 5 p.m. Saturday, Sept. 7, against Syracuse.
The Wildcats were ranked 22nd in the nation in the USA Today/Coaches Preseason Poll, released Thursday.
Limited amounts of season tickets remain available and may be purchased by calling the Northwestern Ticket Office at 888-GO-PURPLE or by visiting the NUsports.com online ticket office. Single game tickets also are now on sale.