Evanston officials think this would be a good time to come up with a new city logo.
Citizen Engagement Manager Erika Storlie told the Economic Development Committee Wednesday night that the time is right to look for a replacement for the existing decade-old logo, since it’s temporarily been replaced on all city vehicles with a special logo celebrating the city’s 150th anniversary.
Storlie says she’s planning an in-house logo design effort this time, with a lot of community involvement — rather than hiring an outside consulting firm to design the logo.
Most EDC members supported the redesign idea, although Ray Zenkich said he doubted it would attract any new business to the city. “It might make us feel better,” Zenkich said, “but the money is better spent elsewhere.”
Erica Storlie discussing the logo project at the EDC meeting.
“The current logo requires a lot of explanation,” Storlie said, adding that a logo that is instantly recognizable as Evanston can be really powerful as a marketing tool.
“Hundreds of towns have lighthouses in their logo,” she said, and the current logo doesn’t embody a lot of the things that make Evanston desirable, like transit access, the arts and restaurants.
Aldeman Jane Grover, 7th Ward, asked whether the city has the expertise in house to design a new logo, and Storlie said the city has a graphic design contractor who could do the work.
Alderman Mark Tendam, 6th Ward, said there are a lot of talented graphic designers in the community, and he suggested creating a citizens committee of design experts to help with the project.
Tendam, a graphic designer himself, said the current logo is “not easy to work with” and often requires the extra cost of two-color printing to be rendered legibly.
City Manager Wally Bobkiewicz said he’d like to get the project done by the end of the sequicentennial year, although some committee members suggested that there was no need to hit that deadline precisely.
“Everybody doesn’t need to have new stationary and business cars on day one,” member Lori Summers said.