Clerks were putting butcher paper up on the windows of the Radio Shack at 716 Church St. in downtown Evanston this morning as they got ready for what a poster said will be a “bolder, brighter, better” new look.
The store has long been a fixture on the corner of Church Street and Sherman Avenue, but the nationwide chain has been struggling. A disappointing earnings report earlier this month caused its shares to tumble on word that the company will be closing around 200 of its nearly 4,000 stores.
One analyst has now set a price target of zero for Radio Shack shares.
The new look for the downtown Evanston store is apparently part of a plan to remodel 100 of the company’s stores to incorporate elements of a new concept-store plan. The store is scheduled to reopen on Thursday.