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If Facebook “likes” were votes, Steve Hagerty and Brian Miller would be the likely survivors of Evanston’s Feb. 28 mayoral primary.

Of course, “likes” on a campaign Facebook page aren’t votes, but in the absense of polling in the local election — and after November who believes polls anyway — it’s one way to try to get some sense of how the candidates rank.

In the race for “likes,” Hagerty — with 49.43 percent of all of them — falls just short of the 50 percent margin of actual votes that would be needed to avoid a runoff election in April.

Miller comes in a strong second, with Gary Gaspard in third.

Mark Tendam, with just 28 likes, is in fourth place, and Jeff Smith, who only launched has campaign page within the past week or so, brings up the rear.

In another, somewhat more traditional way of measuring support — the list of supporters displayed on a campaign website — it’s no contest at the moment.

Hagerty is the only candidate listing supporters online — and has 467. Tendam does list a major endorsement — from U.S. Rep. Jan Schakowsky — but no other supporters.

The other candidates hadn’t posted lists of supporters in the mayoral race to their websites as of this morning. And Gaspard’s website is still promoting his campaign four years ago for township supervisor.

For a look at the state of campaign fundraising in the mayor’s race, see our story from last week.


Update 5:15 p.m. 1/24/17: Tendam’s campaign says they’ve got two “for mayor” Facebook pages, and the newer one — which, unlike the older one, doesn’t yet show up in a Google search — has more “likes” — 170 as of the moment. That would put him just a bit behind Gaspard in the race for “likes.”

Bill Smith is the editor and publisher of Evanston Now.

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6 Comments

  1. Miller or Hagerty

    I see it the same way, Miller or Hagerty. I can’t say my final decision between the two. I like Hagerty a lot and Miller has shown that he is the only independent voice on the city council.

    1. I was kind of put off Miller
      I was kind of put off Miller by the lack of effective communication he demonstrated with that whole bike like debacle, but he seems to be pushing back hard on the EPD for their terrible culture. I’m on the fence here too…

      1. Resident Quality of Life

        I went to Miller’s campaign kick-off and we really liked his message of getting back to the business of government for residents. Too many pet projects going on that benefit business in our town. Instead of spending $2 million on a parking lot for Trader Joes or hundreds of thousands of dollars on a theatre project, adding a TIF during an up-economy, or any of the other myriad of business boosting tax-payer dollar spends, it would be refreshing to benefit from Miller’s interest in helping bring greater quality of life to Evanston residents. Maybe we could get rid of those ridiculous leaf bag stickers or stop seeing increases in our water/sewer or garbage/recycling pick-ups. Also, even though our council talks a good game around transparency, it’d be great to actually HAVE transparency. What a concept… government for the tax-payer! Enough with the picking winners/pet projects.

  2. I “like” them all

    I “like” all of the candidates on Facebook simply so I can follow their statements.

    I can guarantee that I will not be voting for Miller or Gaspard even though I “like” them on Facebook

  3. Not voting for my Alderman Brian Miller

    He’s my alderman (he was not elected – he was assigned to us).  He’s not doing much for our ward – was just our alderman for a short period of time & ready to leave us for something else.  Have not liked many of his votes/decisions – especially his being against Smylie’s at Oakton.  What “la-la” land does he exist in – has he no awareness of how long the Recycling Center has languished?  To sum up – I’ve seen him in action & definitely not voting for him to be mayor (or our alderman again either).

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