The vacant Fountain Square storefront that once housed the fruit and salad focused outlet Freshii, is about to get a new franchise far more focused on indulgence.
Cinnaholic, which features gourmet cinnamon rolls, is planning to take over the space at 1596 Sherman Ave. Mark Quiamzon, CEO of the chain’s Schaumburg franchise, is scheduled to appear before the city’s Design and Project Review Committee on Wednesday.
It will be one of the city’s first administrative reviews for a carryout restaurant — a new process the City Council adopted earlier this year to speed special use approvals, which had previously taken at least three months — adding costs and delays for would-be restaurant operators.
The new, streamlined process is designed to aid the city’s recovery from the devastating impact of the COVID-19 pandemic on storefront retail businesses.
In addition to cinnamon rolls that range from 730 to 1,107 calories each, according to Cinnaholic’s menu, the shop will offer brownies, cookies and grab-and-go containers of chocolate chip cookie dough.
Freshii opened in 2015, replacing Argo Tea in the storefront in the base of the Optima Towers building. It made the news in 2016 when a car being chased by police crashed through its glass front wall.
Freshii “closed for renovation” in late 2019 — in pre-pandemic times — and never reopened.