“It’s really pretty cool,” Alderman Jane Grover, 7th Ward, said Wednesday night of the planned new sign for the new location of Dave’s Rock Shop on Main Street in Evanston.

Owners James and Susanne Ali hope the new sign, featuring a metal sculpture of the head of a tricerotaps dinosaur, will draw people’s attention to the shop’s merchandise and the free museum of artifacts it provides.

They’re seeking a $4,000 matching grant from the city’s facade improvement program to cover half the cost of the sign project, after investing their own funds to move the shop to larger quarters at 711 Main St. from its former location on the other side of the same block.

Most of the sign will be fabricated by a shop in Skokie, but the owners say the only place they could find to do a quality job on the metal dinosaur sculpture at an affordable price is located in Tucson Ariz.

The funding request was approved by the city’s Economic Development Committee Wednesday evening, but still requires full City Council approval. The sign’s design has already been approved by the Design and Project Review Committee and the Sign Review and Appeals Board.

The shop sells gift items including jewelry, geological mineral and fossil specimens and Native American artistry.

The facade improvement program and related Great Merchant Grant program is budgeted at $250,000 for the year, and city staff says $157,460 of that money has been spent so far.

Bill Smith is the editor and publisher of Evanston Now.

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