“Frozen is fresher.” That’s the motto of a specialty meat, poultry and seafood store opening soon in what used to be the U.S. Bank branch at Main Street and Chicago Avenue in Evanston.

Signage and awnings are already up for Wild Fork Foods, an expanding Florida-based grocery chain with 14 locations so far nationwide, and more, like Evanston, to come.

Meat, seafood and poultry sold at Wild Fork is frozen. The company’s website says the firm uses something called “blast freezing” — 10 times faster than normal.

“Buying fresh isn’t as fresh as you might think,” the company states.

Purchases can be made online or in person and delivery is available.

The closest Wild Fork store, until Main and Dempster opens, is on Halsted Street in Chicago’s West Loop.

Wild Fork also plans to open a store in Mount Prospect, ironically, also in a former U.S. Bank.

The bank closed several Chicagoland branch offices more than two years ago.

Wild Fork has not yet announced an opening date for the Evanston store, but work is underway installing counters, shelves and other equipment needed to bring the shuttered bank branch back to life as a place to buy dinner.

Jeff Hirsh joined the Evanston Now reporting team in 2020 after a 40-year award-winning career as a broadcast journalist in Cincinnati, Ohio.